Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.
Examples of Work
Job functions are specific duties that would be included in the essential functions of the job description. These functions are not all-inclusive nor do they cover the full extent of the duties performed.
- Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
- Manage own accounts and projects, working within budget and scheduling requirements.
- Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
- Present final layouts to clients for approval.
- Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, and sets.
- Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
- Create custom illustrations or other graphic elements.
- Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
- Review illustrative material to determine if it conforms to standards and specifications.
- Negotiate with printers and estimators to determine what services will be performed.
Education and Experience
Master’s degree in an appropriate area of specialization; or a bachelor’s degree in an appropriate area of specialization and two years of appropriate experience.
Licensure and Certification
This position does have supervisory responsibility.
To see common career pathways for each position at the University of Florida please visit the Career Paths section of the UFHR website.