Media Account Executive

Summary

Develop, manage, and maintain client accounts. Work with clients to develop media strategies to help them reach their target audience and budget.

Examples of Work

Job functions are specific duties that would be included in the essential functions of the job description.  These functions are not all-inclusive nor do they cover the full extent of the duties performed.

• Build and maintain relationships with clients.
• Meet with clients to understand their advertising and marketing goals, budget, and target audience.
• Develop media strategies and plans to help clients reach their target audience effectively.
• Provide excellent customer service to clients and media partners.
• Understand consumer behavior and media consumption patterns.
• Write proposals that include research of customers’ products, specific multimedia needs as well as use of relevant proprietary research supplied by the companies.
• Sell underwriting to clients both directly and through advertising agencies.
• Responsible for generating new business and revenue growth by identifying and pursuing potential clients.
• Communicate with potential businesses and individual donors to pursue donations and commitments during pledge drives.

Education and Experience

A high school diploma and four years of appropriate experience. Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience.

Licensure and Certification

N/A

Supervision

This position may have supervisory responsibility.

To see common career pathways for each position at the University of Florida please visit the Career Paths section of the UFHR website.