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Publication Processes And Techniques

Knowledge of and ability to collaborate with multiple departments to process, write, edit, and translate literature, information, or data for the public distribution or sale of print and electronic media.

Behavior Statements

Proficiency Level 1 - Basic understanding

Identifies the features and purposes of publishing.

Lists commonly used publishing service channels (e.g. print and electronic media).

Documents the key tools and software used in publishing.

Clarifies the basic components of publishing, such as layout design, content, review, etc.

Proficiency Level 2 - Working experience

Converts clients' profiles and requirements into concrete publishing plans.

Summarizes the key concerns related to each step in the publishing process.

Specifies resources needed in a typical publishing project in terms of technical, personnel, and fiscal resources.

Monitors the quality of organizational publishing services.

Integrates targeted audience's preferences with publishing designs.

Proficiency Level 3 - Extensive experience

Leads in implementing best practices for publishing products/work.

Evaluates targeted audience's reactions to published media in order to improve organizational effectiveness.

Advises others on the organization or structuring of complex media publishing tasks; negotiates with media service bureaus or printers.

Minimizes risks that might cause customer dissatisfaction with the publishing process (e.g. failure to meet customer requirements).

Coaches others on the accurate and timely implementation of various publishing plans.

Evaluates the costs and benefits of various publishing plans; provides alternative options.

Proficiency Level 4 - Subject matter depth and breadth

Designs new publishing techniques to increase the effectiveness of publishing standards.

Develops strategies to minimize potential risks in publishing services.

Builds best practices for combining customer/audience surveys with publishing initiatives.

Predicts ways to reduce costs through developments in publishing.

Champions the organizational application of the latest techniques in publishing programs.

Expounds on the historical and future perspective of publishing.

Interview Questions

  • Describe a typical media publishing project you have developed.
  • What updates did you make to media publishing methods in your previous organization?
  • What were some common problems you encountered when publishing media products?
  • What kinds of tools and technologies have you used to ensure the quality of media publishing services?
  • How did you react to unexpected audience reactions upon the delivery of media works in your previous job?

Titles with Shared Competencies