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Market Research

Knowledge of and ability to use tools and techniques for collecting, collating and analyzing information on existing or potential markets in order to meet market needs.

Behavior Statements

Proficiency Level 1 - Basic understanding

Identifies the key activities and functions of market research.

Describes different approaches and methodologies used in market research.

Gathers information regarding the rationale for applying market research in a given marketing discipline.

Assesses key sources of information for basic market research.

Proficiency Level 2 - Working experience

Assists in the planning, design and implementation of a market research project.

Selects appropriate investigative or analytical methods to assess a market research project.

Follows a certain structural research process for conducting market research.

Combines historical and current data to generate market research reports.

Analyzes the validity and reliability of market research results.

Proficiency Level 3 - Extensive experience

Designs and conducts research studies in a market area.

Coaches others on the full spectrum of approaches and tools for conducting market research.

Creates formal market research processes according to organization's requirements.

Recommends strategies to senior management based on market research results.

Evaluates key assumptions and variables that factor into the conclusions of market research.

Collaborates with marketing experts in related disciplines to build on present research within the organization.

Proficiency Level 4 - Subject matter depth and breadth

Establishes alternative theories and models based on results of market research.

Develops advanced tools and techniques for validating market research.

Leads in establishing rigorous policies and standards for market information.

Predicts industry trends and innovations in market research.

Contributes to the development of methodologies and approaches for conducting market research.

Leads discussions on the historical background and future perspectives of market research.

Interview Questions

  • What were some of the greatest challenges you faced when conducting market research?
  • Tell me about your experience in market research.
  • How did you go about collecting market research for the organization?
  • Predict the industry direction of and trends in market research.
  • Describe some best practices for analyzing market research.

Titles with Shared Competencies