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Marketing and Communications Specialist III


The Marketing and Communications Specialist III plays a vital role in steering and enhancing the presence of the organization through comprehensive media communication programs. Building upon the responsibilities of a Marketing and Communications Specialist I and II, this role requires advanced skills in strategic planning, leadership, and a deeper understanding of the dynamic interplay between marketing, public relations, and organizational objectives. The role encompasses initiatives with broad scope and elevated complexity.

Examples of Work

Job functions are specific duties that would be included in the essential functions of the job description.  These functions are not all-inclusive nor do they cover the full extent of the duties performed.

  • Coordinate and administer diverse media communications programs to elevate product and organizational presence, aligning closely with overarching organizational objectives.
  • Oversee the planning of marketing materials for assigned unit, identifying communication needs based on thorough and relevant research to ensure effective messaging.
  • Manage the production of communications with precision, ensuring alignment with the strategic plan and maintaining a consistent and impactful organizational voice.
  • Take a leadership role in guiding presentation teams, presenting creative work to clients and administrators with a focus on innovation and persuasion.
  • Evaluate advertising and promotion programs with a keen eye for compatibility with public relations efforts, contributing to the refinement of strategic initiatives.
  • Observe social, economic, and political trends that may impact the organization, providing insightful recommendations to enhance the organization’s image based on these trends.
  • Work collaboratively with various sources to create diverse and impactful publicity methods, ensuring a comprehensive approach to reaching target audience.
  • Obtain crucial information from clients, encompassing product and organizational details, budget constraints, and marketing goals, to tailor communication strategies effectively.
  • Devise, implement, and evaluate advanced methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires.
  • Analyze data to deliver evidence-based decision-making for communication strategies across multiple and diverse platforms and audiences.

Education and Experience

Bachelor’s degree and six years of relevant experience; or an Associate’s degree and eight years of relevant experience; or an equivalent combination of education and experience.

Licensure and Certification



This position may have supervisory responsibility.


To see common career pathways for each position at the University of Florida please visit the Career Paths section of the UFHR website.