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Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Behavior Statements

Proficiency Level 1 - Basic understanding

Demonstrates fresh and compelling ideas in own work.

Describes the process for researching creative ideas.

Lists features of an environment conducive to creativity.

Explains organizational incentives and rewards for innovation and creativity.

Proficiency Level 2 - Working experience

Exhibits interest in new ideas and experimentation.

Shares ideas and is open to other opinions and views.

Explores possibilities and their viability.

Analyzes own assignments and work environment for creative changes.

Contributes to and encourages new ideas; builds on suggestions of others.

Proficiency Level 3 - Extensive experience

Challenges accepted ways of operating.

Maintains balance between innovation and pragmatism.

Monitors innovations in field and explores usefulness in own function.

Encourages, solicits, and rewards imaginative ideas.

Supports experimentation and accepts occasional setbacks or failures.

Finds new ways to approach problems.

Proficiency Level 4 - Subject matter depth and breadth

Creates a climate that cultivates imagination, new ideas, and experimentation.

Promotes an environment that encourages patience and learning from failures.

Positions setbacks or failures as learning opportunities.

Champions new initiatives within and beyond scope of position.

Monitors the industry for creative ideas and solutions that can be used internally.

Directs creativity toward effective implementation of business solutions.

Interview Questions

  • Tell me how you balanced creative thinking with achieving business results.
  • Tell me about the most creative person you have ever known or worked with. What did you learn from them?
  • Tell me about a time when you deviated from an established approach to an issue or problem. What was the result of your approach, and what was the internal response to it?

Titles with Shared Competencies