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Web Publishing Tools

Knowledge of and ability to use the tools and techniques designed for developing web-based dissemination of information.

Behavior Statements

Proficiency Level 1 - Basic understanding

Describes basic functions and features of web development software.

Identifies the components of organization's web software toolkit.

Explains the concept of hypertext.

Describes organization-specific standards, layouts and libraries.

Proficiency Level 2 - Working experience

Works with developing and presenting information for the Web.

Uses basic features and facilities of a specific standard web editor.

Explains document structures, layouts and hyperlinking of websites.

Works with animation and other web page design enhancement features.

Develops necessary links, uploads and access to enable full functionality of web pages.

Proficiency Level 3 - Extensive experience

Works with a variety of web page development tools and processes.

Works with hypertext, graphics, animation and interactive pages.

Discusses risk, exposure and security issues; uses filtering software.

Describes strengths and weaknesses of alternative development tools.

Teaches others about linkage and integration of various toolkit components.

Regularly trains others in web design and development.

Proficiency Level 4 - Subject matter depth and breadth

Demonstrates in-depth experience with a wide range of Internet development tools and technologies.

Takes a lead role in evaluating and selecting web development platforms and tools.

Designs and develops planned product enhancements and migration strategies.

Stays informed on vendor and market trends, directions and experience.

Stays abreast and makes recommendations on new state-of-the-art web technologies.

Elaborates on the evolution of Internet technologies and associated development tools.

Interview Questions

  • How quickly did your organization embrace changing web publication technology? What was the business reason for that response?
  • What are some of the websites you designed and what were they primarily used for (e-commerce, communication, etc.)?
  • What websites did you consider part of your competition and how did you ensure that your site maintained a competitive advantage?
  • How did your organization organize training to improve staffs' effectiveness with various web publishing tools?

Titles with Shared Competencies