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Knowledge of and ability to utilize the processes and tools used in the design, development and publication of various organizational materials such as press releases, briefings, and marketing materials.

Behavior Statements

Proficiency Level 1 - Basic understanding

Lists the activities that are associated with the publishing function.

Identifies the services offered by desktop publishing.

Names basic functions and features of a standard publishing software toolkit.

Locates various types of publications and their associated formats.

Proficiency Level 2 - Working experience

Assists in the paper work of a publishing or production function.

Develops the content and layout of organization-specific materials.

Performs the processes and tasks associated with publishing internal or external materials.

Assembles components of various presentation materials.

Researches common publishing problems and resolution techniques.

Proficiency Level 3 - Extensive experience

Publishes a variety of internal and external materials.

Manages the design, layout, content and flow of multiple publications.

Implements pre-production requirements for the production process.

Evaluates the benefits and drawbacks of various tools and approaches in publishing industry.

Develops criteria for analyzing service needs and selecting appropriate publishing tools.

Analyzes cost considerations for various publishing alternatives.

Proficiency Level 4 - Subject matter depth and breadth

Designs educational programs for publishing communications materials.

Leads in the design and development of a full spectrum of publications.

Creates opportunities to utilize and improve publishing capabilities for the organization.

Maintains an awareness of new publishing technologies, processes and techniques.

Champions the use of new publishing technologies, processes and techniques.

Leads discussions on the historical and future perspective of publishing and associated technologies.

Interview Questions

  • Tell me about publishing-related projects you were involved in.
  • How did you ensure that all members of your publishing team were following cost or quality standards?
  • What costs/benefits did you consider when you evaluated whether publishing should be done in-house or outsourced? What resistance to this decision did you encounter "and how was it addressed?"
  • What future trends and directions of publishing technologies and skills do you expect to see in the next 5 years?

Titles with Shared Competencies