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Copywriting And Editing

Knowledge of a variety of formats, styles, and techniques for publishing materials; ability to develop and review these materials to promote business related activities.

Behavior Statements

Proficiency Level 1 - Basic understanding

Lists the major responsibilities of copywriters.

Identifies various types of written materials and associated writing and editing processes and activities.

Describes the styles implemented in common types of publishing materials.

Identifies major editing techniques and tools used in specific publications.

Proficiency Level 2 - Working experience

Writes or edits publishing materials, scripts or other communication media.

Follows standard style guidelines such as 'Chicago Manual of Style' or 'Associated Press.

Selects appropriate marketing copy or promotional text for specific types of publications.

Assesses considerations for matching the format and style to audience needs.

Reviews and discusses common problems with written text.

Proficiency Level 3 - Extensive experience

Develops a variety of typographies and publications.

Collaborates on writing projects with varying levels of associates and management.

Consults others on developing and editing large documents and documentation projects.

Participates in discussions about style and tone differences of press releases, marketing brochures and newsletters.

Trains others on editing for image, business inset, substance and the specific audience.

Proposes key considerations in writing business documents and publications.

Proficiency Level 4 - Subject matter depth and breadth

Mentors others on writing and editing a full spectrum of business related publications.

Designs marketing literature, speeches, press releases and other high-exposure documents.

Leads in writing and editing materials for a variety of target populations.

Plays a leading role in defining organization-specific writing approaches and practices.

Advocates new methods for writing and editing processes, techniques and solutions.

Develops business plans to identify, recommend and set up writing operations.

Interview Questions

  • Give me an example of the quality controls or standards used when editing high-exposure documents.
  • How do your copywriting or editing standards change depending on the type of document being reviewed?
  • Tell me about the types of documents you edited in your previous position(s).
  • What were some common problems or errors you encountered when editing the work of others?
  • How did you define organization-specific writing approaches and practices in light of your previous experience?

Titles with Shared Competencies