Marketing and Communications Specialist II

Summary

The Marketing and Communications Specialist II plays a role in enhancing the visibility and presence of the organization in the market. Building upon the responsibilities of a Marketing and Communications Specialist I, this role encompasses a larger scope, increased complexity, and additional strategic roles to further contribute to the success of marketing and communication initiatives.

Examples of Work

Job functions are specific duties that would be included in the essential functions of the job description.  These functions are not all-inclusive nor do they cover the full extent of the duties performed.

• Collaborate with leadership in the development of marketing materials for assigned unit by identifying communication needs based on relevant and thorough research.
• Lead the production of communications in alignment with the overall strategic plan, ensuring consistency and effectiveness.
• Take the lead in presenting creative work to clients and administrators, guiding presentation teams to convey messaging effectively.
• Evaluate advertising and promotion programs, ensuring they align with public relations efforts and contribute to organizational objectives.
• Observe social, economic, and political trends that may impact the organization, providing recommendations to enhance our image based on these trends.
• Work collaboratively with various sources to create diverse and impactful publicity methods, ensuring a comprehensive approach to reaching target audience.
• Obtain relevant information from clients, including product and organizational details, budget constraints, and marketing goals, to tailor communication strategies effectively.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
• Analyze data to inform and contribute to the optimization of communication strategies across multiple platforms and audiences.

Education and Experience

Bachelor’s degree and four years of relevant experience; or an Associate’s degree and six years of relevant experience; or an equivalent combination of education and experience.

Licensure and Certification

N/A

Supervision

This position may have supervisory responsibility.

Competencies

• Creativity
• Listening
• Industry Knowledge
• Oral Communications
• Relationship Management
• Marketing Tasks And Activities
• Marketing Channels
• Flexibility And Adaptability
• Promotion
• Market Research

To see common career pathways for each position at the University of Florida please visit the Career Paths section of the UFHR website.