Public Relations Specialist I

Summary

Develops and publishes communications with the general public, patients, trustees, employees, regulatory agencies, community organizations and media.

Examples of Work

Job functions are specific duties that would be included in the essential functions of the job description.  These functions are not all-inclusive nor do they cover the full extent of the duties performed.

• Research, interview sources, write and distribute news releases, feature articles, story tips/ideas, photographs and videos to media representatives and other constituencies regarding important information and events.
• Edits and publishes organizational publications or reviews articles and information written by others for internal publication.
• Communicates with trade and business press editors.
• Cover assigned news beat by meeting with sources and contact to research stories for internal and external consumption to promote a positive image.
• Coordinate public events and special projects as assigned
• Communicate with external vendors and solicit quotes for services.
• Assists in providing a positive organizational image to the general public and community.
• Writes effective press copy and other documents for release to the media and to the public.

Education and Experience

A Masters degree in an appropriate area of specialization; or a Bachelor’s degree in an appropriate area of specialization and two years of appropriate experience.

Licensure and Certification

N/A

Supervision

This position may have supervisory responsibility.

Competencies

• Problem Solving
• Effective Communications
• Accuracy And Attention To Detail
• Knowledge Of Organization
• Flexibility And Adaptability
• Managing Multiple Priorities
• Public Relations
• Listening
• Organizational Communications
• Desktop Publishing Tools

To see common career pathways for each position at the University of Florida please visit the Career Paths section of the UFHR website.