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News Media Communications

Knowledge of and ability to apply the means of news media (radio, television, newspaper) to achieve organizational broadcasting or publishing goals.

Behavior Statements

Proficiency Level 1 - Basic understanding

Identifies the major responsibilities of a news media communications function.

Describes major types of news media that are relevant to the organization.

Cites organizational examples of communications with news media.

Documents rules of journalistic conduct such as on and off-the-record statements.

Proficiency Level 2 - Working experience

Assists with coordinating communications for print or broadcast media.

Explains the difference between news and feature story requirements.

Evaluates the legal implications of a press release.

Researches standard journalist editing rules such as 'Associated Press.'

Resolves common media communications problems and obstacles.

Proficiency Level 3 - Extensive experience

Coordinates a variety of communications opportunities with print and broadcast media.

Anticipates the needs of journalists and facilitates the process for reporting or writing a story.

Advises others on the key factors and considerations when working with industry analysts.

Guides projects involved with trade media.

Evaluates the benefits and drawbacks of various forms of media.

Oversees organizational interactions and communications with locally relevant media.

Proficiency Level 4 - Subject matter depth and breadth

Maintains a long-standing relationship with the full spectrum of news media.

Promotes communications events with trade journals, newspapers, radio and television.

Resolves media-related crisis situations.

Develops policies and procedures for dealing with analysts and investors.

Designs a system to monitor the effectiveness of news media coverage.

Leads the development and improvement of the organization's strategy for media coverage.

Interview Questions

  • How did you ensure the best media coverage for your organization?
  • What industry or market specific news media are you familiar with? How did you leverage these to benefit your previous organization?
  • How often did you cooperate with local or national news media in your previous position?
  • What is the most important factor or consideration in maintaining working relationships with the media?

Titles with Shared Competencies