Marketing and Communications Specialist I

Summary

The Marketing and Communications Specialist I plans and manages various communication initiatives using different media to enhance the visibility of products and the organization in markets, aligning with organizational goals.

Examples of Work

Job functions are specific duties that would be included in the essential functions of the job description.  These functions are not all-inclusive nor do they cover the full extent of the duties performed.

• Contribute to creating marketing materials for assigned unit by identifying communication needs based on relevant research.
• Manage the production of communications in alignment with the overall strategic plan.
• Lead teams in presenting creative work to clients and administrators.
• Evaluate advertising and promotion programs for alignment with public relations efforts.
• Observe social, economic, and political trends that may impact the organization and provide recommendations to enhance the organization’s image based on those trends.
• Work collaboratively with various sources to create diverse and impactful publicity methods.
• Obtain relevant information from clients, including product and organizational details, budget constraints, and marketing goals, to tailor communication strategies effectively.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Education and Experience

Bachelor’s degree and two years of relevant experience; or an Associate’s degree and four years of relevant experience; or an equivalent combination of education and experience.

Licensure and Certification

N/A

Supervision

This position may have supervisory responsibility.

Competencies

• Knowledge Of Organization
• Creativity
• Listening
• Industry Knowledge
• Oral Communications
• Relationship Management
• Marketing Tasks And Activities
• Marketing Channels
• Flexibility And Adaptability
• Promotion
• Market Research

To see common career pathways for each position at the University of Florida please visit the Career Paths section of the UFHR website.