unit logo

Marketing and Communications Specialist


Coordinates and administers multiple media communications programs to promote product and organizational presence in marketplaces consistent with organizational objectives.

Examples of Work

Job functions are specific duties that would be included in the essential functions of the job description.  These functions are not all-inclusive nor do they cover the full extent of the duties performed.

  • Participate in the planning of marketing materials for assigned unit by identifying communication needs based on relevant research.
  • Manage the production of communications in accordance with strategic plan.
  • Lead presentation teams in presentations of creative work to clients and administrators.
  • Evaluates advertising and promotion programs for compatibility for compatibility with public relations efforts.
  • Observes social, economic, and political trends that might have an effect on the organization, and makes recommendation to enhance the organizations image based on those trends.
  • Works with other sources to create a variety of publicity methods.
  • Obtains relevant information from clients, such as product and organizational details, budge and marketing goals.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Education and Experience

A bachelor’s degree and three years of experience; or an Associate’s degree and five years in an appropriate area of specialization; or an equivalent combination of education and experience.

Licensure and Certification



This position may have supervisory responsibility.


To see common career pathways for each position at the University of Florida please visit the Career Paths section of the UFHR website.