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Products And Services

Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations.

Behavior Statements

Proficiency Level 1 - Basic understanding

Identifies organization's flagship products and services.

Cites examples of how clients are using the organization's products and services.

Describes how own unit's products and services fit within the organization's as a whole.

Collects research product information, service information and marketing literature.

Proficiency Level 2 - Working experience

Summarizes key features of major products or services in own unit.

Researches the target market and how the product and services are sold and delivered.

Explains current status, delivery alternatives and announced updates to products and services.

Obtains information about product and service linkages with other products and services elsewhere in organization.

Assesses own unit's product alternatives, costs, and pricing.

Proficiency Level 3 - Extensive experience

Promotes understanding of multiple product and service groups and their interdependencies.

Monitors regulatory and environmental issues and considerations.

Coaches others on key factors that differentiate offerings from that of competition.

Oversees development activities for multiple products or product lines.

Advises colleagues on implementation and operational considerations.

Develops procedures for product planning, development, and delivery cycles.

Proficiency Level 4 - Subject matter depth and breadth

Consults on the full spectrum of product and service groups.

Presents key products or services to stakeholders, promoting their linkages, strategies, and contributions to the bottom line.

Predicts industry and regulatory trends and monitors key competitors' products and services.

Leads evaluations of the history, evolution, and future plans of product or service lines .

Mentors others on the architecture and integration of cross-functional products or services.

Designs organization's current or planned structure based on target markets and strategies.

Interview Questions

  • Tell me how your products or services compare to those of your competitors.
  • Tell me how your products or services met the needs of your clients.
  • Tell me about the product or service offerings at your company.
  • Tell me about a product or product enhancement that you helped bring to market.
  • What problems did you encounter when implementing product returns policies for customers?

Titles with Shared Competencies