Associate Director, Public/Governmental Relations
Assists the Director or other appropriate administrator in the overall management and administrative direction of all aspects of a public and/or governmental relations unit and/or function. This position is generally responsible for the management of a department or major function. Directs the long-range planning, operations, and/or administrative activities of a department or major function. Directs strategies and devises policies for all communications to the general public, students, stakeholders, employees and governmental agencies. Assists in the analysis of the effectiveness of and establishes future direction for functional policies and programs. The primary duty is the management of other managers, professionals, and support staff*. This position reports to a Vice President, Assistant/Associate Vice President, Director, or other appropriate administrator. This position may not report to another Associate Director.
Examples of Work
Job functions are specific duties that would be included in the essential functions of the job description. These functions are not all-inclusive nor do they cover the full extent of the duties performed.
- Directs strategies and devises policies for all communications to the general public, students, stakeholders, employees and governmental agencies.
- Oversees the positive organizational image to the public, community, and governmental agencies.
- Directs and approves preparation and dissemination of press releases, articles, and coordinates media events.
- Serves as part of a department’s leadership team.
- Leads the strategic planning for assigned areas and assists the Director in developing and implementing the overall departmental strategic plan.
- Establishes performance goals and measures to evaluate success of assigned area of responsibility.
- Assists the Director in formulating and implementing policies and procedures.
- Oversees the day-to-day operations of assigned area including the supervisor of departmental employees. Provides guidance and direction to staff involved in department services and programs.
- Responsible for ensuring the all programs, activities, and series comply with university, state, and federal regulations.
- Responsible for maintaining an inclusive working environment that is free from discrimination and harassment.
- Performs other duties as assigned by the Director or other appropriate administrator.
Education and Experience
Master’s degree in an appropriate area and four years of relevant experience; or a bachelor’s degree in an appropriate area and six years of relevant experience.
Licensure and Certification
This position does have supervisory responsibility.
- Emotional Intelligence*
- Facilitative Decision Making*
- Fair and Legal Management*
- Financial Management*
- Political Savvy*
- Problem Solving*
- Role Model*
- Strategic Thinking*
- Talent Selection*
To see common career pathways for each position at the University of Florida please visit the Career Paths section of the UFHR website.