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Director, Sales & Marketing


Responsible for the operational management and administrative direction of a sales and marketing unit and/or function with broad responsibility. This position directs the long-range strategic planning, operations, and/or administrative activities of a department or major function. Directs the development and implementation of strategies to drive sales growth, increase brand awareness, and enhance market position. Analyzes the effectiveness of and establishes future direction for functional policies and programs. The primary duty is the management of other managers, professionals, and support staff*.  This position reports to a Vice President, Assistant/Associate Vice President, Associate Dean, or other appropriate administrator. This position may not report to another Director.

Examples of Work

  • Create and implement sales and marketing strategies aligned with the company’s overall goals and objectives.
  • Plan and implement marketing campaigns across various channels, such as digital advertising, social media, events, and traditional media.
  • Monitor sales and marketing metrics and performance indicators to track progress and adjust strategies as needed.
  • Develop and manage the sales and marketing budgets, allocating resources effectively to achieve maximum return on investment.
  • Revenue budgeting based on anticipated supply and demand factors as well as sales forecasting, inventory management, and pricing.
  • Lead and manage sales and marketing teams, providing guidance, setting targets, and evaluating performance.
  • Conduct market research to identify trends, customer preferences, and competitive analysis to inform sales and marketing strategies.
  • Analyze sales and marketing data to identify areas for improvement and make data-driven decisions.
  • Explore opportunities for market expansion and develop strategies for entering new markets.
  • Establish and nurture relationships with key clients, partners, and stakeholders to support business growth.
  • Collaborate with cross-functional teams, such as development, customer service, and finance.

Education and Experience

Master’s degree in an appropriate area and six years of relevant experience; or a bachelor’s degree in an appropriate area and eight years of relevant experience.

Licensure and Certification



This position does have supervisory responsibility.

*The Director title may be used when a key contributor does not have the management responsibilities for this class but leads a function with significant impact to campus operations or external relations.


To see common career pathways for each position at the University of Florida please visit the Career Paths section of the UFHR website.